Dynamic Executive Communication

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We can merely communicate, or we can influence action and provoke thinking by using intentional, dynamic, targeted, and compelling communication. In this workshop, we will share techniques that will enable you to elicit action and to cultivate an authentic, credible professional presence, whether in a one-on-one conversation, on a web-based presentation, or when delivering a message face to face.

We will share three important models: the SCOPE, the 4Ps, and the Fundamental Elements, frameworks that will guide you through message development.

How will we make it hands-on? At each skill builder, you will “do,” not simply listen. Tailored communication—that is communication designed to meet the need of the audience—is the basic premise of our course, and we practice what we preach by incorporating exercises and scenarios based on your actual workplace challenges.

We will videotape presentations and adapt exercises to meet the client’s environment, with feedback and improvement suggestions offered.

In addition to a robust workbook loaded with reference materials, you will walk away with a laminated, 6-page job aid that captures key strategies, enabling you to begin using and continue using course lessons until they become solidified behaviors.

Course Objectives and Content

  • Adopt the SCOPE Communication Model that helps us to consistently Set a communication goal, Consider the audience and it needs, Optimize the content by being clear about the goal and the audience needs, Produce a compelling, influential message, and Evaluate the success of the message, allowing continuous learning and self-development. Competently deliver succinct and goal-driven briefings in small- and large-group settings.
  • Define and deliberately share an authentic personal presence.
  • Adopt influential and powerful nonverbal messaging and learn to read the nonverbal messages others are sending.
  • Incorporate compelling anecdotes stories to support the overall message.
  • Build rapport, listen actively, skillfully ask and respond to questions, and adeptly manage interactions with audiences.
  • Confidently answer questions and handle interruptions, as well as smoothly make course corrections.
  • Develop presentation content that clearly leads with the bottom-line message and is tailored to the needs of the intended audience, whether briefing up, to staff, or to peers.
  • Use strategies to make your web-based presentations more dynamic and engaging.
  • Set goals for adopting new skills and building upon existing strengths.

Course Flow

  1. Course Kick-Off: why are we here? What will you walk away knowing and doing? What is SCOPE?
  2. The Four Ps (Planning, Producing, Practicing, and Presenting): Attendees will learn through a series of hands-on activities how to create a compelling presentation, incorporating the Fundamental Elements and the “call to action.”

Specific skill building includes building rapport, listening actively, managing speaker’s stress, using and responding to questions, adopting influential communication, and using supporting media.

  • Nonverbal and Paraverbal Messaging: Attendees will learn impactful techniques to deliberately convey confidence, self-assurance and enthusiasm, as well as how to “read the room.” Techniques will address multiple scenarios, including standing and seated presentations and telephone and video calls and will address both nonverbal and paraverbal behavior.


  1. Attendees will give a presentation on a workplace topic, which can include selling an idea to an individual or presenting before a group. The focus will be on using influential, impactful, and powerful nonverbal and paraverbal communication. Presentations will be videotaped and uploaded for later viewing.
  2. Attendees will have a brief, fun, and high energy activity to practice using enthusiastic behaviors.
  3. Attendees will practice using power stances and gestures.
  4. Pulling It Together: Course wrap-up, final questions and guidance, personal goal setting, and commitment to action.

Additional Course Delivery Elements

Included with Course Delivery

  • Pre-Work: To maximize attendees’ time, we can provide several critical pre-work assignments, including an incisive article and TED Talk, as well as course elements to read ahead.
  • After-Action Report: We will provide an after-action report and be available to answer questions and provide feedback at any point during course delivery. We can include content on the effectiveness of the courses, ideas for improving subsequent courses, suggestions for improving individual attendee’s performances, and recommended organizational strategies to reinforce and sustain learning.


  • Customized Job Aids: The six-page laminated job aid may be customized to meet your organization’s needs.
  • Individual Coaching: We can provide individual coaching to all or selected course attendees as a reinforcement to the workshop content. Coaching may occur face-to-face, over the telephone, or via email, depending upon the needs and preferences of workshop attendee. If the client chooses to purchase a bank of coaching hours, these may be shared among staff and do not have to be designated to specific individuals.

As part of the coaching process, course attendees may request some or all of the following:

  • A planning session with the coach to prepare for an important meeting or presentation
  • The coach’s review of a participant’s briefing content and material, including PPT slides
  • A “dry run” of a briefing to be videotaped and critiqued by the coach
  • Discussion of other critical workplace communication topics, such as personal presence, influence skills, delivering and accepting feedback, assertive communication, dealing with difficult personalities and situations, and so on

Project Deliverables

Course Materials

Each attendee will receive a course handout in a 3-ring binder, a 6-page laminated SCOPE Strategic Communication Model Job Aid.


We will videotape and then upload individual presentations or use attendees’ phones so they have ready access. Attendees will receive emailed links that will allow them to download and view their briefings. Having attendees view their briefings after the sessions saves on vital instructional time, eliminates the disruption of attendees leaving the room to view video, and allows attendees to self-critique in a private setting.

Instructional Approach & Methodology

  • Adults learn best when they are having enjoying the experience and integrating new learning with existing knowledge.
  • Adults prefer practical and problem-centered exercises that are based upon their individual work environments.
  • Adults thrive when working within a safe environment that provides enough challenge to motivate but not to overwhelm.
  • Adults can reinforce future behavior by selecting and by committing to individual action plans.

Instructional Methodology

This course is designed to support multiple intelligence learning styles and allow for a dynamic and supportive educational environment. It will include the following learning techniques:

  • Individual and Group Exercises
  • Information Synthesizing Activities (including Individual Action Plans)
  • Lecture/Discussions
  • Videotaping and Feedback