Effective Business Cases

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In this 4-day course, you’ll learn the most common disciplines and methodologies used to create and present a business case with clear, concise, and fact-based arguments that highlight project benefits, costs, and risks to win approval for projects. You’ll learn the underlying structure and content of a business case as well as the role your audience plays in the development of it. Further, you’ll learn basic techniques for determining financial ROI, non-tangible benefits, and the probability of meeting expectations.

WHAT YOU’LL LEARN

  • Key elements of a business case document and presentation
  • How to justify the investment to solve a business problem in a clear, concise, fact-based manner
  • Basic financial metrics used within a business case, including feasibility studies and ROI analyses
  • Ways to improve the odds of project approval
  • Steps to prove your recommendation is “best”
  • A step-by-step development process to create a business case

COURSE OUTLINE

  1. THE CASE FOR A BUSINESS CASE
  • The Needs of Decision Makers
  • Business Cases
  1. BUSINESS CASE FOUNDATIONS
  • Business Case Requirements
  • Competition for Resources
  • Business Case Roles and Responsibilities
  • Business Case Content
  • The Business Case and Project Portfolio Management
  • The Business Case and the Product Life Cycle
  • Business Case Process Overview
  1. IT STARTS WITH BUSINESS OBJECTIVES
  • The Role of Business Objectives
  • Types of Business Objectives
  • The Business Case Subject Statement
  1. COMPARING ALTERNATIVES: COSTS
  • Answering Difficult Questions about Costs
  • The Cost Model
  • Cost Model Categories
  • Cost Assumptions
  1. COMPARING ALTERNATIVES: BENEFITS
  • Answering Difficult Questions about Benefits
  • The Benefits Model
  • Benefit Types
  • Steps for Computing Financial Benefits
  • Benefits Assumptions
  1. CASH FLOW AND FINANCIAL METRICS
  • The Cash Flow Statement
  • Common Financial Metrics
  1. RISK AND SENSITIVITY ANALYSIS
  • Risk Definition
  • Risk Analysis for the Business Case
  • Sensitivity Analysis
  1. THE BUSINESS CASE PROCES
  • Business Case Process Overview
  • Prepare Phase
  • Methods Phase
  • Analysis Phase
  • Report Phase
  1. THE BUSINESS CASE DOCUMENT AND PRESENTATION
  • Business Case Reporting
  • Business Case Content
  • Executive Presentation
  1. Follow-Up: What Happens After Project Selection
  • Business Case Re-Evaluation
  • Final Recommendations for Business Cases

 

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