If your business is online, you need to know how to successfully implement and analyze Google-based Internet marketing campaigns. There are a large number of free Google marketing services available for businesses of any size and the demand for individuals with knowledge and experience of Google online marketing has never been higher! Google’s tools, when properly understood, not only help you attract, retain and convert web traffic, but also enable you to identify key characteristics of your online customer base and these potential buyers’ behavior while on your site. This course will teach you to combine quality content with the tools offered by AdWords and Google Analytics to become a powerful online marketer. You can than use this insight to tailor content to customers you are reaching as well as those you want to reach. Once you’ve completed our training, you’ll be on your way to become a certified Google professional. Very few marketers who are not solely focused on AdWords or Analytics have this qualification.
- Use tools provided by Google to increase website traffic through better search engine rankings
- Optimize your landing pages to get more conversions and produce higher sales
- Build an AdWords campaign from start to finish
- Effectively apply geo-targeting to PPC campaigns
- Mine the data derived from Google Analytics’ real-time views of your website traffic to profile users and their behavior
- Produce analytical reports customized for individual segments of your business
- Use content, including your social media presence, as a crucial SEO component
Please contact us for a detailed course outline. This course may be available in our Public Schedule.
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